Get free trials between 10 and 25 dollars paid clients between 80 - 90 dollars, up to 500-600 dollars, up to no clients and lots of dollars spent. If click costs go up to $3-5 If free trials become $40-50 dollars it becomes unprofitable and he know to close campaign. With retargeting can probably [...]
Signing up, completing tasks, understanding your product... All of this should be intuitive for your users. If it's not, you could be letting your product down.